When you walk through a busy supermarket, you see hundreds of different products all lined up on the shelves. Having a package that looks different from everyone else’s is a very big advantage for your brand. In-Mould Labelling, or IML, is a modern technology that allows you to have a huge amount of design freedom to create a package that is all your own. This article is a simple look at how you can use custom IML plastic containers to create a unique and eye-catching look for your brand.
Why Does a Unique Package Shape Matter?
The shape of your container can have a big effect on how ell your product sells. A unique container shape can make a customer stop and look at your products on a busy supermarket shelf. A different shape can make your product stand out from a sea of standard and boring round or square containers. It can be the one thing that makes them notice you for the first time.
A unique shape can also become a main part of your brand’s identity that customers will start to remember. Think about a famous soda bottle; you can tell which brand it is just by looking at the shape of the bottle, even with no label on it. Over time, a special shape can become a powerful symbol for your brand in a customer’s mind.
What Kinds of Customization Can You Do with IML?
IML gives you a lot of freedom to create a package that is perfect for your product.
Create a Unique Shape
Because IML works with the injection molding process, you can create a container in almost any shape you can think of. As one of the top plastic container manufacturers India has, we can work with you to design a shape that is made just for your brand. This is a very big advantage over just having to use a standard off-the-shelf container like everyone else.
Full-Wrap Photo-Quality Graphics
The IML process allows for very bright and clear photo-quality pictures to be printed all over your container. This means that your design can cover the entire surface of the package, from the top to the bottom and all the way around. This gives your product a very clean and professional look that is hard to get with a normal sticky label.
Different Textures and Finishes
This point is all about how the container feels in a customer’s hand. With IML, you can choose to have different finishes for your label. You can have a very glossy and shiny look that is great for IML containers for ice cream packing, or you can have a soft, matte finish that looks and feels different.
It Works for All Kinds of Products
This ability to customize is not just for one kind of product. It is good for ice cream, where you want to show a delicious picture of the product. It is also a great choice for IML sweet box manufacturers India who want to create a beautiful and gift-worthy box for their sweets. It can also be used for meal trays and snack containers.
How Do You Start the Customization Process?
Creating a custom container is a simple step-by-step process.
It Starts with Your Idea
The first step is for you to have a clear idea of what you want your package to look like and what job it needs to do. Do you need it to be easy for people to stack on a shelf? Does it need to be a certain size to fit a specific amount of your product?
Work with a Design Team
A good IML manufacturer will have a design team that can work with you on your idea. You can bring them your basic idea, and they will help you to turn it into a real design that can be manufactured. This is a key part of the process for custom IML plastic containers.
Create a Prototype First
Before you make thousands of containers, the design team will first create a prototype for you to look at and to hold in your hand. This way you get to see exactly how your final product will look and feel. You can make any needed changes to the design before the big production run starts.
Wrapping Up
IML is great for brands who want different or custom packaging for their products. Since you get the freedom to decide, from the shape of the container to the graphics on the label this make syour product stand out on its own.
Frequently Asked Questions
FAQs
Is it Very Expensive to Create a Custom-Shaped Container?
There is an upfront cost to create the new, custom mold for your shape. But for a large production run, the cost per container can still be very affordable. It is a good investment for a brand who wishes to stand out.
What is the Minimum Number of Conatiners I have to Order for a Custom Design?
The minimum order quantity for a custom design is usually higher than for a standard, off-the-shelf container. This is because of the work that goes into creating the custom mold. We can talk to find a number that works for your business.
How Long Does the Process of Creating a Custom Mold Take?
The process of designing, approving, and then making a new mold can take several weeks. It is important to plan for this time when you are getting ready to launch a new product. Our team will give you a clear timeline for the whole process.